Tipico Biscottificio di Fonni
The ADV Campaign for the Tipico Biscottificio di Fonni was an engaging project aimed at promoting the brand, emphasizing its authenticity and artisanal quality. Through a compelling and authentic visual approach, the campaign captured the essence of Fonni's craftsmanship, highlighting the traditional biscuit-making process and the use of high-quality local ingredients. The images were carefully crafted to evoke a sense of tradition and warmth, emphasizing the uniqueness of the biscuit factory in the local landscape. The campaign was disseminated through various channels, including social media, print advertisements, and storefront displays, to maximize brand visibility and increase interest in Fonni's artisanal products. Additionally, a television commercial was produced and aired on all regional TV networks, further expanding the campaign's reach and reaching a broader audience.
The Process
This transformation has allowed the creation of a visual representation of the sensory experiences associated with enjoying the biscuit. Every stroke and nuance in the hand-drawn illustration was carefully considered to convey the delicacy, flavor, and satisfaction one experiences while savoring the biscuit. The digital animation further amplified these sensations, bringing the illustration to life and enabling the audience to emotionally connect with the product experience through a dynamic visual medium.
SERVICES PROVIDED
Brand Awarness
ADV Campaign
AGENCY
Art Director: Alessandro Riggio
www.chentu.it
